Development
From playing to working, but with the same enthusiasm and desire to learn, Giancarlo Gemmati soon joined his father in his business. In 1988 he started production on his own account, for clients who were not only Milanese, but also from New York, London and Tokyo. In 1998 he took over a tailor’s shop with a long tradition, which had been in business for over 40 years, intending to make it the basis on which to build up his own label. Suits, coats, shorts, ties and cashmere knitwear: this was to be the range offered.

Fifty per cent of production goes to major stores in Japan, whilst the rest is sold directly from the company: made-to-measure and ready-made clothes, as mentioned above, of great quality and at unquestionably advantageous prices.